At High Tide Inc. we lead the pack and continuing to grow! Be a part of the journey and grow with us! As one of the fastest-growing cannabis retail companies, we’re building a bold, dynamic brand that shows up everywhere our customers are and we need a Creative Content Producer who can bring that vision to life.

If you’re a hands-on creator who thrives in a fast-paced environment and knows how to turn ideas into scroll-stopping content, this is your opportunity to make a real impact across our digital, ecommerce, and in-store channels.

The role also works closely with external content partners to help develop and execute content aligned with brand direction, while maintaining a strong focus on production and delivery.

Reporting to the Senior Creative Director, the Creative Content Producer is responsible for producing high-quality video and ecommerce photography content from concept through to final delivery. This role owns the full production process of planning, shooting, editing, and optimizing content for web, social, and retail screens.

You’ll play a key role in elevating our brand by creating engaging, performance-driven content that supports marketing campaigns, product storytelling, and customer experience. Working closely with external agency partners, you’ll help bring creative direction to life while ensuring all content meets High Tide’s brand standards and business objectives.

The ideal candidate is a self-starter with strong technical expertise, a sharp creative eye, and the ability to execute efficiently in a high-growth, ever-evolving environment.

Without restricting the generality of the above-stated basic functions, this position shall perform such duties and responsibilities as may be assigned including but not restricted to the following:

Video Production (End-to-End)

• Independently plan and execute video shoots (camera, lighting, audio).
• Capture product, lifestyle, and in-store content.
• Edit video content for web and social (cutting, audio, color, basic motion graphics).
• Deliver final assets in platform-ready formats.

Ecommerce Photography

• Shoot product photography (white background and lifestyle).
• Ensure accurate representation of product (color, scale, detail).
• Retouch and optimize images for web consistency and performance.

Content Development (Agency Collaboration)

• Work with external content agency to support content development and execution.
• Provide input on shoot feasibility, production approach, and visual direction.
• Execute content aligned with approved concepts and brand standards.

Content Execution

• Produce short-form digital content for social and web.
• Support campaign content as needed.
• Follow creative briefs and ensure consistency across outputs.

Production Ownership

• Manage shoot setup, execution, and teardown independently.
• Troubleshoot on-set issues and adapt as needed.
• Deliver content on time and within scope.

Asset Management

• Organize and maintain all photo/video assets (raw and final).
• Ensure proper naming and storage for team accessibility.

Quality Control

• Review all content for technical accuracy and brand alignment before delivery.

• 2 – 4 years of experience in video production and editing.
• Experience with AI video is considered an asset.
• Strong experience shooting and editing content independently.
• Experience with ecommerce/product photography (required).
• Proficiency in Premiere Pro, After Effects, or Final Cut Pro.
• Strong understanding of lighting, composition, and camera operation.
• Ability to collaborate with external partners while executing internally.
• Detail-oriented with strong time management skills.

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count⁷. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 200+ current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
• E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

Brands: High Tide’s industry-leading and consumer-facing brand roster includes Queen of Bud™, Cabana Cannabis Co™, Daily High Club™, Vodka Glass™, Puff Puff Pass™, Dopezilla™, Atomik™, Hue™, Evolution™ and more.

CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant™.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz™ name.

High Tide consistently moves ahead of the currents, having been named one of Canada’s Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail’s Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2024.

To discover the full impact of High Tide, visit www.hightideinc.com. For investment performance, don’t miss the High Tide profile pages on SEDAR+ and EDGAR.

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