High Tide Inc. is one of the largest global cannabis and accessories companies, operating a diverse portfolio of leading e-commerce and retail brands across North America and Europe, including Smoke Cartel,  Daily High Club, NuLeaf Naturals, Canna Cabana, and others.

We are seeking a Digital Marketing Specialist to support both digital execution and performance insights across multiple brands. This role is responsible for evaluating customer journeys, shopping experiences, website effectiveness, and campaign performance from a marketing perspective, and translating findings into clear, actionable recommendations.

This is a highly cross-functional role that works closely with Paid Media, Email, Creative, Analytics, and Development teams to ensure that marketing initiatives are reflected clearly and effectively across our digital touchpoints.

Important: While this role is open to candidates based anywhere in Brazil, High Tide does not operate or market within Brazil. This role supports brands operating in North America and Europe.

Resumes must be submitted in English. And you must reside in Brazil.

Marketing-Led Website Audits & Shopping Experience Evaluation

• Evaluate end-to-end customer journeys and shopping experiences across our e-commerce sites from a marketing effectiveness standpoint.
• Assess whether:
• Homepage banners and campaign placements are clear and aligned with active initiatives.
• Promotions, pricing messages, and loyalty benefits are visible and easy to understand.
• Sign-up flows (email, loyalty, ELITE) function correctly and are placed appropriately.
• Identify friction points, inconsistencies, or gaps between marketing messaging and on-site experience.
• Lead marketing-led website audits for new site launches, redesigns, and major updates, documenting findings, and recommendations.

Competitor Research & Market Benchmarking

• Conduct ongoing competitor research across accessories, CBD, and cannabis retail markets.
• Benchmark competitor sites from a marketing perspective, including:
• Homepage hierarchy and campaign messaging
• Merchandising and promotional strategies
• Loyalty positioning and sign-up visibility
• Shopping and discovery experience
• Identify trends, gaps, and best practices, translating findings into clear marketing recommendations for our sites and campaigns.

Campaign Execution & Digital Coordination

• Coordinate cross-functional digital marketing campaigns from brief through launch.
• Manage homepage banners, promotional placements, and on-site campaign execution via dev requests & ensure accuracy and timeliness.
• Review and QA Figma files prior to development hand-off.
• Submit, track, and validate web development tickets; audit site changes post-launch.
• Lead research for new website initiatives to identify optimal marketing features and coordinating closely with UX writers and designers to translate insights into execution.

• Act as the marketing quality control point for digital execution, ensuring approved messaging, offers, and positioning are reflected accurately across website and paid media.
• Review and provide feedback on paid ad copy and creative prior to launch to ensure clarity, accuracy, compliance, and alignment with campaign strategy.
• Proactively flag and resolve messaging gaps, inconsistencies, or execution risks before campaigns go live.

Paid Campaign Performance & Creative Feedback

• Support paid ad initiatives by providing creative and messaging briefs to copywriters.
• Monitor and review paid campaign performance post-launch.
• Analyze results to identify:
• Creative and messaging effectiveness
• Offer and landing page alignment
• Opportunities for refinement or improvement
• Brief content writers and creative teams on performance insights and required adjustments for upcoming campaigns.

KPI Reporting & Performance Insights

• Own monthly digital KPI recap decks covering:
• Campaign and paid media results
• Loyalty and promotional initiatives tied to digital channels
• Synthesize data into clear, executive-ready insights that explain:
• What worked
• What didn’t
• Why
• What should change going forward
• Partner with Analytics and channel owners as needed, while owning interpretation and recommendations.

Survey Strategy, Analysis & Recommendations

• Coordinate the planning, execution, and rollout of customer surveys across brands.
• Analyze survey results in depth to uncover:
• Customer sentiment and recurring themes
• Feedback related to shopping experience and marketing clarity
• Opportunities to improve messaging, offers, and journey flow
• Translate survey insights into actionable recommendations and communicate findings to stakeholders.

Loyalty & Customer Journey Support

• Support loyalty initiatives (Cabana Club, ELITE) by reviewing performance, benchmarking competitors, and identifying opportunities for improved visibility and engagement.
• Collaborate with Email Marketing on loyalty flows, segmentation ideas, and re-engagement strategies informed by:
• Website behavior
• Paid campaign learnings
• Survey feedback

• 5+ years of experience in digital marketing, e-commerce, or DTC.
• Experience evaluating customer journeys and shopping experiences from a marketing standpoint.
• Strong experience conducting competitor research and turning insights into recommendations.
• Comfortable analyzing campaign and paid performance and briefing creative teams.
• Experience preparing monthly KPI reports or performance summaries.
• Strong project management and cross-functional communication skills.
• Detail-oriented with strong written English.
• Shopify or other e-commerce platform experience (required).
• Marketing automation or email platforms (bonus).
• Loyalty or retention programs (bonus).
• Promotional strategy experience.

Why Join High Tide

• Work across a portfolio of global, category-leading brands.
• Own meaningful marketing insights that directly influence site and campaign decisions.
• Collaborate closely with senior stakeholders across Marketing and Digital.
• Gain exposure to new site launches and major digital initiatives.
• Fully remote role with real impact and growth potential.

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count⁷. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 200 plus locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
• E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant™.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz™ name.

High Tide consistently moves ahead of the currents, having been named one of Canada’s Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail’s Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2024.

To discover the full impact of High Tide, visit www.hightideinc.com. For investment performance, don’t miss the High Tide profile pages on SEDAR+ and EDGAR.

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