High Tide Inc. is seeking an experienced Provincial Sales Manager to oversee our growing book of business in Saskatchewan. This role includes P&L responsibility for the Province and involves setting and executing strategies to increase sales through in-market visits, email marketing, incentive programs and special events. There is also potential to expand into additional provincial territories, as federal regulations evolve.

We are looking for top tier talent nation-wide, and are willing to provide assistance in relocating the right candidate to Regina for this critical role.

You will manage this territory on behalf of our fully owned subsidiary, Valiant Distribution, based in Regina, SK. Your clients will be the 150+ cannabis retailers across Saskatchewan, and you will market a catalog of several hundred SKUs from the most established of Canada’s Licensed Producers (LPs).

• This position is focused on selling a large catalog of cannabis products from Licensed Producers (smokables, consumables, topicals, accessories) to 150 plus cannabis retail outlets throughout Saskatchewan. 
• Generate sales through direct marketing outreach via all mediums (in-person, email, telephone etc.). This position involves a combination of time spent in the office (home office, and/or Regina office) and in-market travel across the province. 
• Ideate and execute promotional and marketing campaigns to drive adoption of our catalog. 
• Actively manage your accounts and improve growth sales pipeline. 
• Organize and utilize CRM and report management. 
• Qualify new business prospects and build an active, high potential prospect list. 
• Solicit and forward account onboarding, sales agreements, and order forms for processing. 
• Enforce the company’s payment terms and assist in the collection of A/R from your accounts. 
• Maintain a high level of service to existing customers; managing the customer relationship from contract execution through delivery to after sales service; and soliciting referrals from customers. 
• Achieve quarterly sales quotas. 

• At least 5 years of experience in a wholesale/B2B sales or business development role
• Entrepreneurial self-starter 
• Familiarity with the sales cycle and unique selling processes required for account penetration and growth into retail
• Ability to uncover clients' needs and curate unique product solutions
• Strong category management and selling skills
• Demonstrated track record of success in the development of distribution channels for consumer packaged goods
• Strong knowledge of b2b marketing fundamentals

The role is expected to deliver profitable growth by acquiring new customers and creating new opportunities. 

Other Qualifications

• CannaSell certification, or ability to pass a CannSell certification. 
• Ability to work in a fast-paced, dynamic environment. 
• Proficient at curating products for customers using a consultative selling framework.  
• Proficient use of a CRM system to show pipeline growth and accuracy in forecasting information. 
• Demonstrated ability to plan, build, execute new customers in assigned province/region-Saskatchewan. 
• Demonstrated ability to manage a portfolio of assigned customer accounts. 
• Demonstrated ability to anticipate challenges and act accordingly to minimize impact through strong customer management. 
• Successful track-record of exceeding goals and quota. 
• Ability to demonstrate strategic approach to new & existing customers and opportunities through opportunity planning. 

Attributes/We Value:

• Entrepreneurial mindset. 
• A motivated individual requiring minimal supervision. 
• Shows initiative and focused on results. 
• Excellent interpersonal and communication skills. 
• Team player. 
• Strong negotiating and problem-solving skills.  
• Creative, think outside of the box to increase sales. 
• Energetic and enthusiastic. 
• Capable of working autonomously. 

Compensation and Benefits:

• Starting salary of $100,000+/year based on experience. 
• Commission incentive plan, with unlimited earnings potential. On target earnings (including base salary) of $145,000-$160,000+ per year 
• Reimbursement of travel and accommodations expenses. 
• Benefits plan effective immediately. 
• Opportunity for advancement within the larger High Tide portfolio of companies. 

Does this sound like it is an opportunity that you have been waiting for? Then apply today and grow with us!

The job posting reflects the general details considered necessary to describe the principal functions and duties as required for proper evaluation of the job. There may be additional duties, responsibilities, and qualifications for this job. 

Please note that candidates applying for openings must be authorized to work in Canada.

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count⁷. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 196 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
• E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant™.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz™ name.

High Tide consistently moves ahead of the currents, having been named one of Canada’s Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail’s Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2024.

To discover the full impact of High Tide, visit www.hightideinc.com. For investment performance, don’t miss the High Tide profile pages on SEDAR+ and EDGAR.

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