Reporting to the Creative Director, the Graphic Designer will play a pivotal role in delivering exceptional in-house graphic services to the sales, marketing, and purchasing departments. Your responsibilities will span print and web design, encompassing product, packaging, signage, email, and website design.

Without restricting the generality of the above-stated basic functions, this position shall perform such duties and responsibilities as may be assigned including but not restricted to the following:

Email Marketing and Web

• Create visually stunning email layouts that boost engagement, click-through rates, and sales growth when possible
• Assist in expanding the company's brand identity
• Conduct research on the latest design technologies and trends, and integrate them as needed
• Develop email design templates, manipulate photo files, and design digital animations
• Design multiple emails per week, ensuring timely and high-quality deployment

Exterior and Interior Store Design

• Expertly design interior and exterior walls, windows, posters, and signage
• Create eye-catching POP displays, such as counter and shelf displays, sidekicks, and side-stacks
• Design impressive signage, including banners, easels, aisle talkers, and wobblers
• Produce engaging animations and graphics for TV screens
• Ensure all design deliverables align with branding guidelines

Retail Packaging

• Generate innovative packaging concepts from competitor analysis, internal research, creative briefs, and manager directives.
• Produce dielines for various packaging types, including boxes, wrappers, labels, stickers, and hangtags.
• Ensure compliance with customer style-guides and prepare necessary approval documents.
• Develop packaging dielines according to customer requirements and design specifications.
  

Product Design, Photography and Illustration

• Design and format product instructions, catalogs, and brochures
• Produce necessary technical and classical illustrations
• Capture lifestyle photography as required

Organization

• Collaborate effectively with fellow designers to achieve accurate and efficient work
• Demonstrate superior multitasking abilities by managing multiple projects with strict adherence to deadlines and exceptional attention to detail
• Exhibit excellent organizational skills by meticulously maintaining and properly labeling files on the art server

Production

• Produce final files: outline, color swatch, and specification sheets
• Thoroughly review final production for errors: file accuracy, color correctness, and dieline precision

Academic/Educational Requirements:

• 3-4 Year Bachelor or Diploma in GraphicDesign

Required Skills/Experience:

• The candidate must have 2-5 years of graphic design experience with a strong portfolio showcasing expertise in print, multimedia, and animation.
• Proficiency in Adobe Cloud (Illustrator, Photoshop, InDesign) and working on a MAC environment is essential.
• Intermediate knowledge of MS Office, experience using Klaviyo for email design, Shopify and Wordpress for web design, and basic tagging and programming is required.
• The candidate should possess exceptional multitasking and organizational skills, with the ability to work independently and collaboratively as part of a team.
• Strong verbal and written English skills are necessary to effectively communicate with clients and colleagues.
• The candidate should have excellent interpersonal skills and the ability to articulate design decisions clearly.

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count⁷. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 195 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
• E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant™.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz™ name.

High Tide consistently moves ahead of the currents, having been named one of Canada’s Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail’s Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2024.

To discover the full impact of High Tide, visit www.hightideinc.com. For investment performance, don’t miss the High Tide profile pages on SEDAR+ and EDGAR.

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