As the Email Marketing Specialist, you will be responsible for executing and optimizing email marketing campaigns across High Tide’s diverse portfolio of brands. You will focus on improving customer engagement, conversion, and retention through strategic email and SMS campaigns. Your expertise in data analysis will drive the creation of high-performing campaigns, ensuring each campaign is optimized for maximum impact. You’ll manage email lists, create automated email flows, conduct A/B testing, and collaborate with design and content teams to craft compelling, data-driven email copy that aligns with branding. Additionally, you'll provide feedback to the email copywriter to ensure that all email content is effective and aligned with performance data.

In this role, your ability to leverage performance data and continuously improve email campaigns will be essential to achieving business objectives.

• Campaign Execution & Management:
  Lead the creation and execution of email marketing campaigns aimed at driving engagement, conversion, and retention across multiple brands.
• Data & Performance Analysis:
  Evaluate key email and SMS metrics (open rates, click-through rates, conversion rates) and use this data to optimize campaigns and improve performance.
• List Segmentation & Hygiene:
  Manage email lists by overseeing segmentation, hygiene, and weekly monitoring of list growth to ensure effective audience targeting.
• A/B Testing & Optimization:
  Run A/B tests on subject lines, content, design, and customer segments to continuously improve engagement and conversions. Analyze test results to refine future campaigns.
• Email Copy & Content Creation:
  Write compelling email copy aligned with brand voice and campaign goals. Work with design teams to ensure creative assets are optimized for engagement across all devices.
• Providing Feedback to Copywriters:
  Provide feedback to email copywriters based on performance data, ensuring all email content aligns with brand tone, engages the audience, and supports overall campaign objectives.
• Email Flow Management:
  Develop and optimize email flows such as welcome series, abandoned cart emails, and post-purchase campaigns to improve engagement and revenue generation.
• Weekly Reporting & Insights:
  Generate and share weekly performance reports on email campaigns. Provide actionable insights and recommend changes to optimize future campaigns.
• Cross-Functional Collaboration:
  Collaborate with teams across content, design, and paid media to ensure that email campaigns align with broader marketing objectives.
• Innovation & Industry Trends:
  Stay updated on the latest email marketing trends, tools, and best practices, bringing fresh ideas to continually improve campaign strategies.

• Minimum of 5+ years of experience in email marketing, with a strong focus on campaign execution, A/B testing, list management, and performance analysis.
• Experience with Klaviyo is required.
• Proficiency in HTML and CSS, and a strong understanding of email design best practices.
• Experience managing email lists, including segmentation, hygiene, and growth monitoring.
• Strong analytical skills, with the ability to evaluate and optimize email performance.
• Experience with email and SMS marketing metrics, and the ability to make data-driven decisions to improve campaigns.
• Proven ability to write compelling email copy and provide feedback to copywriters based on performance data.
• Ability to work efficiently under tight deadlines, managing multiple campaigns simultaneously.
• Understanding of industry regulations, including CASL, CAN-SPAM, and GDPR compliance.
• Familiarity with CRM platforms and workflow management tools.

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count⁷. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 194 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
• E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant™.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz™ name.

High Tide consistently moves ahead of the currents, having been named one of Canada’s Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail’s Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2024.

To discover the full impact of High Tide, visit www.hightideinc.com. For investment performance, don’t miss the High Tide profile pages on SEDAR+ and EDGAR.

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