Join our growing team as we continue to expand and play a pivotal role in driving customer engagement and revenue growth through strategic email marketing. Your expertise will shape the email marketing strategies for High Tide’s portfolio of brands, overseeing both email and SMS campaigns while optimizing performance metrics.

High Tide Inc., a leading cannabis retailer and accessory company, seeks a highly skilled and passionate Email Marketing Manager to join our dynamic team in Brazil. This is a new remote role to support our growth, and we are looking for someone with a proven track record in email marketing, data analysis, and campaign optimization. Candidates must reside in Brazil. Please apply with your resume and portfolio showcasing your email campaign experience.

• Email & Campaign Management:
  Lead and execute email marketing strategies for High Tide’s brands, driving campaigns with a focus on customer engagement, conversion, and retention.
• Data & Performance Analysis:
  Continuously evaluate email and SMS metrics (open rates, click-through rates, conversion rates) to optimize campaigns and present insights to key stakeholders.
• List Segmentation & Hygiene:
  Oversee list segmentation, hygiene, and weekly monitoring of list growth, ensuring audiences are targeted effectively across multiple brands.
• A/B Testing & Optimization:
  Lead and manage A/B testing efforts for email content, subject lines, and customer segments, optimizing performance and enhancing engagement.
• Email Copy & Content Creation:
  Provide clear and constructive feedback to copywriters, ensuring email content is compelling, aligned with data-driven insights, and optimized for conversions. Additionally, write email copy as needed.
• Weekly Reporting & Improvements:
  Lead the weekly reporting process for campaign emails and automated journeys. Identify areas for improvement based on campaign data and strategize on how to implement enhancements.
• Email Calendar Management:
  Manage the email campaign calendar for each brand, ensuring campaigns are aligned with business objectives and executed on time, with all stakeholders aware of deadlines and priorities.
• Collaboration & Post-Campaign Analysis:
  Collaborate closely with cross-functional teams (design, content, paid media) to analyze campaign performance post-launch and apply insights to future campaigns.
• Innovation & Industry Trends:
  Stay updated on email marketing best practices and industry trends. Provide recommendations for continuous improvement and innovation in email strategies.

• 5+ years of experience in direct-to-consumer email marketing, with a strong understanding of email metrics and A/B testing.
• Experience with Klaviyo (Required)
• Leadership Experience: Proven experience leading email marketing teams, including managing cross-functional collaboration with other departments such as design, paid media, and content teams.
• Experience with CRM platforms and workflow management.
• Strong experience in list segmentation, email reporting, and data tools (Google Analytics, etc.).
• Experience in working with paid media (programmatic ads, paid search, etc.) and understanding of how to integrate across marketing channels.
• Strong written and verbal communication skills English Launge is a must with the ability to write strong email copy and provide clear feedback to copywriters.
• Ability to manage multiple deadlines and tasks efficiently in a fast-paced environment.
• Demonstrated experience in tracking ROI and using data to continuously improve campaigns.
• Ability to work with teams across social media, web, SEO, and triggered email for integrated campaigns.
• Experience in email strategy development, email design best practices, customer segmentation, and using customer data to drive engagement.
• Proficiency in HTML and CSS (bonus)

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count⁷. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 193 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
• E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant™.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz™ name.

High Tide consistently moves ahead of the currents, having been named one of Canada’s Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail’s Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2024.

To discover the full impact of High Tide, visit www.hightideinc.com. For investment performance, don’t miss the High Tide profile pages on SEDAR+ and EDGAR.

#HT #HP